My early planning threshold for Mas de Costa was 534 preorders. It was not chosen as a statement about what every olive oil business needs. It was a working threshold in my own planning: a way of describing…
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If the first thing someone sees is a bottle, it is reasonable to assume the business is mainly about oil. For me, the bottle belongs to a wider question. How can a rural landscape support useful activity…
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There is a difficult stage in building a rural business when the work already resembles a substantial operation but the sales do not yet support one. The land needs attention, equipment needs maintenance…
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A bottle of olive oil looks simple on a kitchen table. Before it reaches that table, it belongs to a much less visible world of batches, labels, storage decisions and records. When I began building Mas de…
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