An olive terrace cannot be reproduced by copying a production line. Its width, soil, access and exposure belong to a particular slope. That does not make a business built around it incapable of improving.…
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My early planning threshold for Mas de Costa was 534 preorders. It was not chosen as a statement about what every olive oil business needs. It was a working threshold in my own planning: a way of describing…
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If the first thing someone sees is a bottle, it is reasonable to assume the business is mainly about oil. For me, the bottle belongs to a wider question. How can a rural landscape support useful activity…
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An abandoned farmhouse can make a rural landscape look as if nobody has ever belonged there. Look more closely and the opposite becomes visible. A retaining wall holds a strip of soil. An old route connects…
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An olive grove can be described in hectares, and sometimes that is exactly the information needed. It can also be understood tree by tree. The second view changes the scale of attention. A damaged branch,…
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An olive tree does not become productive more quickly because a business needs cash flow. A terrace does not repair itself between two invoices. Restoration has its own sequence, and much of the cost…
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There is a difficult stage in building a rural business when the work already resembles a substantial operation but the sales do not yet support one. The land needs attention, equipment needs maintenance…
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